Search Engine Optimization

Search engine optimization is essential for good website performance and a long-lasting presence. There are four key components to a well optimized site that will attract people interested in your products and services.

Keyword Search

This is one of the most important, valuable, and high return activities in search engine optimization. Ranking for the “right” keywords can make or break your website. We will evaluate keyword phrases relevant to your business, compare with competitors, and review your copy to make sure they fit your goals.

Once the keywords are chosen, we write title tags and meta description tags, review headers, and edit body text to create a page layout that is both user friendly and uses best coding practices.

Site Architecture

Great site architecture is about getting the best, most relevant content in front of users and reducing the number of times they have to click to find it. You can make potential gains in indexation metrics such as the number of pages generating search engine traffic and the number of pages in a search engine index using best coding practices and optimal page layout.

Link Building

Through links, engines can not only analyze the popularity of a website based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Authority models suggest that links are a very good way of identifying expert documents on a given topic. We will research quality link opportunities for you to include on your site.

Web Analytics

Analytics provide the feedback loop that tells you what you are doing well and what needs to be revised. We will set up Google Analytics, a free service, and advise you on how to use it.