Link building has grown in popularity as a means to increase search engine rankings and create a larger and more diverse mix of traffic to your site.
Like all SEO strategies, linking can quickly fall into a ‘tactical’ practice such as link farms, reciprocal linking, buying text links, linking several web sites together and so on. Google and other sophisticated search engines have improved their algorithms to detect these sorts of tricks.
We avoid these tactics and instead focus on what’s relevant to link to your site. We examine other prominent sites related to your field of business and make assessments as to whether each link makes sense in the broad marketing strategy of your site.